Posted
Oct 15, 2026
Nov 16, 2026
IDFPR Cannabis Media Campaign RFP
The Illinois Department of Financial and Professional Regulation seeks proposals for a statewide, data-informed public education and media campaign for Illinois’s cannabis programs, covering the benefits of the regulated market and risks of the illegal market. Work includes research and strategy, audience and message development, creative production and testing, media planning and placement, campaign rollout, measurement, and final reporting and handoff. The initial term is 18 months with two optional one-year renewals, and campaign content must be evidence-based, unbiased, non-promotional, and non-stigmatizing.
